Star Wars is one of the largest film franchises in history. The sci-fi series has generated over four billion dollars in gross revenue, a figure that will only get higher with the release of the seventh film, “The Force Awakens”, on December 18th, 2015. The Star Wars franchise was built first and foremost on a […]
Author Archives: John Gilson
Follow These 9 Steps to Increase Your LinkedIn Profile Views
LinkedIn is the largest social network for professionals, with approximately 400 million users. Having an attractive LinkedIn profile is essential if you want to market yourself in the modern professional environment. But how do you get more people to view your LinkedIn profile page? To get more views on LinkedIn, you need to build connections, […]
10 Ways to Repurpose Website Content to Help Spread Your Message
Have you ever experienced a creative block while producing content for your website? Creating website content can be a tough, time-consuming process. But it doesn’t have to be this way. There are many ways you can repurpose website content that will not only save you creative energy, but will also help you reach a larger […]
How Ecojustice is Using Digital Marketing in the Fight Against Climate Change
Global climate change is arguably the most pressing issue of the day. According to a 2015 World Bank report, a warmer climate could lead to the destruction of fragile ecosystems, worldwide crop failures, more unstable weather events and drive hundreds of millions into extreme poverty. Yet, despite the scientific consensus on human-caused climate change, a […]
What’s “SEM”? 23 Digital Marketing Terms Explained
Have you ever had a discussion with a digital marketing expert and had no idea what they were talking about? Every profession has its jargon, including digital marketing and public relations. When not explained properly, jargon can be exclusive. It’s the opposite of easy-to-follow communication, which is what we should all strive towards. However, many digital […]
How Justin Trudeau Won a Majority Government With Social Media
Justin Trudeau defied the polls when he and his Liberal Party soared to a majority government during the final moments of the 42nd Canadian Election. Although much of Trudeau’s success can be attributed to mistakes made by his rivals, there is no denying that his campaign’s prowess on social media contributed to his last-minute momentum. […]
What Is The Most Important Metric in Digital Marketing & PR
Measurement and analysis should be an integral part of your organization’s digital marketing and public relations strategy. Information learned from this process can be crucial in helping you determine next steps and grow your organization’s outreach. Yet, with so much data available to measure, it can be easy to get misdirected or lost. So what is the key measurement […]
Non-profit’s Communications Highlight Benefits of Simulation in Healthcare Education
Providing an accurate and succinct message to a target audience is an essential and often difficult task for a non-profit organization. This is especially true if the organization’s messaging and subject matter is technical and/or not known by the public at large. SIM-one – Ontario Simulation Network is an excellent example of a non-profit organization […]
6 Ways to Handle a Public Relations Disaster
Want to know how to handle a public relations disaster that could damage you and your organization’s reputation? Check out these 6 very different approaches below of how public figures have addressed mistakes and accusations. 1. Transform Your Image: Michael Vick NFL quarterback Michael Vick’s reputation quickly went down the toilet after he was arrested […]
Why The Taxi Industry Is Losing The PR Battle to Uber
Since its arrival, ridesharing service Uber has been engaged in a bitter turf war and public relations battle with a myriad of taxi companies, associations and drivers. Uber presents itself as a disruptive new service that is transforming the way “the world moves” through the use of engaging technology, while the taxi industry protects their […]