With its than 300 million active users and mobile-friendly and real-time format, Twitter can be a powerful vehicle for advocating social change. But what does an influential social advocate on Twitter look like? And how can advocates in the non-profit, charitable and political sector use this social media platform to bring about desired change? British […]
Author Archives: John Gilson
How to Cover an Event Like a Pro
Have you ever been asked to cover an event, but were unsure how to get started? Covering and writing about an event for your organization is a multi-step process that involves a different approach than other forms of communications writing. The key to great event writing is to have experiential content without being too chronological. […]
The Good, Bad and Ugly of Social Media Crisis Communications
Social media platforms like Facebook and Twitter can be a scary place during a crisis. One poorly written comment or response can be devastating, turning public opinion against the perceived offender. However, social media can also be a valuable crisis communications tool and can be utilized to get out your side of the story. […]
Got Writer’s Block? Try The 15-Minute Writer’s Workout
Writing an article can be a very difficult task. This is especially true if the deadline for your article is self-imposed and/or not due in the near future. Without the pressure of an immediate deadline, it’s very easy to fall into that terrible state of procrastination and idleness, what I define as Writer’s Block. The […]
Is Your Email Marketing CASL-compliant? Avoid Paying Millions in Penalties
On March 5th, the Canadian Radio-television and Telecommunications Commission (CRTC) issued a $1.1-million penalty to a Canadian company for violating Canada’s anti-spam law (CASL). The reason for the penalty: the company had been sending commercial emails without receiving consent as well as emails in which the unsubscribe mechanisms did not function properly. This represents the […]
7 Tips to Help You Write the Perfect Blog Post
Blogging can be an effective component of any content marketing strategy. A well crafted blog will help your organization connect with its audience and, in the longer run, improve your organization’s search engine visibility. But how does one write the perfect blog post? Obviously, a successful blog post should be well written and contain relevant content. But […]
Become a Social Media Superstar with These 5 Steps
In this digital economy, virtually every organization wants to be a social media superstar. And why not? According to the “Norton Online Living Report” back in 2009, 49% of worldwide web users (i.e. customers) had at least one social network profile. But being a social media superstar requires more than a few random tweets here […]
How to Increase Your Email Open Rate
For many organizations, an email is the first step of an online marketing and sales process that looks like this: Customer receives email > Customer opens email > Customer clicks on email link taking them to website > Customer reads/views website content > Customer purchases, donates, downloads, etc. > But how do you get your […]
Improve Your Business Writing With These Tips
Clear and direct writing is very important in business communications. Whether it’s an annual report, article or email, quality writing will help you connect with your target audience and gain respect amongst your colleagues.
Read my editing tips to improve your writing today.