You Gotta Check Out These 10 Amazing Instagram Accounts From Toronto’s Culture Scene


Instagram has grown rapidly since its release in 2010. As of June 2016, the photo- and video-sharing mobile app and social network had 500 million active monthly users across the world – an annual increase of 100 million!

An image is worth a thousand words

Much, if not most, of Instagram’s success can be explained by the app’s dedication to visuals.

Not surprisingly, many of Toronto’s top cultural institutions – from the Royal Ontario Museum to the National Ballet of Canada – are now using Instagram to showcase their offerings. Many of these institutions have adopted creative promotional tactics, from hosting contests to posting behind-the-scenes photos.

Below are 10 of my favourite Instagram accounts from Toronto’s culture scene.

1. Toronto International Film Festival (@tiff_net)

See promos and behind-the-scenes images on the TIFF’s Instagram account. TIFF is currently using the app to host its Shorts Festival contest. Smart!

#TIFFxInstagram Shorts Festival is a new digital shorts competition from @tiff_net and @instagram. We're calling all aspiring and established filmmakers from around the globe to share their original works. To submit your short: 1. Upload to Instagram by midnight on July 20th 2. Hashtag #TIFFxInstagram and, 3. Complete the form at Finalists will be showcased on @tiff_net from August 8 to 17. Winners will be selected by our amazing jury, @priyankachopra, @jamesfrancotv, @directher @xavierdolan, @benrichardson, @nabildo and @rachelryle and will be unveiled on August 18th. Both lucky winners will be invited to #TIFF16 for a chance to network with filmmakers from around the world & more! #digitalshort #shortfilm #filmmaker #director #photographer #cinematographer #editor #film

A video posted by TIFF (@tiff_net) on


2. Royal Ontario Museum (@romtoronto)

The Royal Ontario Museum’s Instagram account takes you through a journey of human and natural history.


3. Art Gallery of Ontario (@agotoronto)

A frequently updated account with visuals as stunning as the artwork inside the Gallery.


4. The Distillery District (@distilleryto)

This colourful account highlights the food, people and architecture that makes the historical Distillery District such a treasure.

#artfestoronto at #distillerydistrict is full #colour ! What a #perfectday to be outside! Come check it out all weekend!

A photo posted by The Distillery District (@distilleryto) on


5. Gladstone Hotel (@gladstonehotel)

Never been to the Gladstone, but I want to go after visiting this artsy and eccentric account.


6. Canadian Opera Company (@canadianopera)

Though I think it’s still trying to find itself, this account will make you feel like you’re part of the production.


7. National Ballet of Canada (@nationalballet)

Definitely the most beautiful Instagram account out there! The person in charge of this account is an artist in their own right.


8. Ontario Science Centre (@ontariosciencecentre)

This account doesn’t take itself too seriously. Lots of education and fun. A total reflection of the Science Centre’s family-friendly brand.


9. Pride Toronto (@pridetoronto)

How could Pride Toronto not have a awesome account. So many happy people, fun activities. And colour!

⚓️🌊 #PrideTO Photo: @shawngoldberg

A photo posted by Pride Toronto (@pridetoronto) on


10. Nuit Blanche (@nuitblancheto)

I’m absolutely shocked… Shocked I say!… That this haunting, ethereal Instagram account has less than 5,000 followers.


What are your favourite Toronto Instagram accounts? Leave a comment below to further discuss!

You can also sign up for my email list to receive more posts related to social media and communications!


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