Gary Vaynerchuck (also known as Gary Vee) is a bit of a wunderkind when it comes to entrepreneurship, social media and digital marketing. He’s energetic and candid, and not afraid to throw truth bombs and swear words to get his message across. In case you’re not familiar with Vaynerchuck, he is a venture capitalist and […]
Author Archives: John Gilson
How to Get Influencers to Share Your Content on Social Media
Getting people to share your content on social media is tricky business. This is especially true if you have few followers. Fortunately, there are a special group of people who can give your content a big boost on social media. These people are called influencers. What is an influencer and how do I get their […]
What’s a Blogger? The Answer May Surprise You
So what and who is a blogger? A blogger is a digital content creator and curator. Bloggers can use text, images and videos to get their message across – oftentimes a combination of all of the above. Bloggers have many platforms at their disposal, including WordPress and other “traditional” blogging platforms as well as social […]
The Advantages Of Using Snapchat For Marketing
Snapchat is an enigma amongst the social networks. A mobile app known for its temporary content (called “snaps”), Snapchat lacks the functionality commonly found in other social media platforms, such as a discovery and sharing tool, and public forums. Yet it’s still considered social media. And despite being the subject of many articles over the […]
7 Marketing Rules That Will Help You Win “The Bachelor”
Believe it or not, dating has a lot in common with marketing. Though different on the surface, both operate in a competitive environment and seek to attract a target audience using a variety of tactics or “rules”. We see this marketing-dating connection firsthand in The Bachelor, a reality TV show where the contestants are all […]
How To Get More Social Media Followers When You Lack Name Recognition
What’s the secret to getting more social media followers? A large social media following is a surefire way to expand your brand – both personal and organizational – and encourage people to visit your website. But how do you get more followers if you are new to social media or lack name recognition (most of us)? Whether it’s […]
3 Events That Changed The World of Business Communications
There was a time when business communications was primarily a one-way street. Organizations didn’t have to worry about responding to customers within two hours. Hacking didn’t exist. In today’s environment, however, the public not only demands that organizations be open, transparent and authentic – they expect it! So what happened? Technological and media disruption at a […]
Q and A with Social Media Expert Hollie Hoadley
Over the past couple of years, I’ve dedicated this site to informing people of the latest in social media communications. Much of this content is based on my own knowledge and real-world experience. But for this post I’d like to try something different. Introduce a perspective other than my own. Meet Hollie Hoadley Hollie Hoadley […]
How March of Dimes Canada Is Raising Awareness One Bubble at a Time
Nothing says fun like blowing bubbles in the summer! For March of Dimes Canada (MODC), this simple pleasure has taken on another meaning. It’s the foundation of their new social media campaign, #MyBiggestBubble. Who doesn’t love a bubblegum selfie? The #MyBiggestBubble campaign asks participants to take selfies while blowing bubblegum bubbles. Participants then submit their […]
How to Write a VIP Invitation Letter for Your Next Big Event
Want to have a lot of VIPs and industry leaders attend your event? Better start thinking about your invitation letter! Your event invitation letter is often the first contact between you and a potential attendee. A poorly written letter could break your event before it begins. I know a lot about invitation letters. I have […]