On June 4th, leading communicators from across the globe converged in New Orleans to connect, network and learn at the International Association of Business Communicators’ (IABC) 2016 World Conference. I was fortunate enough to attend this event and partake in the jazz and gumbo-infused festivities. I was expecting to learn about new tactics and technologies, but […]
Author Archives: John Gilson
6 Digital Marketing Tricks to Get People to Read Your Blog
Do you want more people to read your blog, but are unsure how to go about doing it? Being a great writer is half the battle. But if you want your blog to be successful, you should know some basic digital marketing tricks to help promote it. So what are you waiting for? Consider using […]
6 Awareness-Expanding Exercises to Become a Better Communicator
What separates an amazing communicator from everyone else? What makes an entertainer funny, a writer intriguing and a politician inspiring? On the surface, entertainers, writers and politicians may not look like they have a lot in common, however, they do share one common attribute: heightened awareness of their target audience. To connect with your audience, […]
How to Find Time to Write When You’re a Working Parent
Though rewarding, writing can be a difficult activity. Writers need to be patient and often face criticism for their work. Writing also requires LOTS OF TIME… a luxury many working parents don’t have. I’m a working parent who also happens to be a writer. I know what it’s like to try to balance everyday responsibilities […]
Why Politically Correct Communications Is Good for Business
For many, “political correctness” is a pejorative term and comparable to some form of Orwellian thought suppression. Some may find it annoying: We have all experienced a moment when we had to double check an email to ask ourselves, “Will this offend someone?” But is politically correct communications such a bad thing? From now on, […]
What’s More Important? Meeting a Deadline vs. Content Quality
Have you experienced the following at work: You need to send an important document to the printer in less than an hour. However, you’re pretty sure the content isn’t up to par. You’ve made some edits, but just not enough to meet your high standards. You don’t know what to do. Do you submit the document […]
How to Cover an Event on Social Media from Start to Finish
Expand your event’s reach by reporting it live on social media! Long gone are the days when your event’s reach was limited to the number of butts you could get into the seats. With social media, you can now reach a potentially larger virtual audience, increasing engagement with your community along the way. But social […]
8 Social Media Content Types You Haven’t Thought of Yet
To be a great advocate on social media is to be a great communicator. With this in mind, it shouldn’t be a surprise that content and engagement is the secret sauce of social media advocacy. Ideally, your social content should be multi-dimensional, serving multiple purposes – from fundraising to public awareness – and hitting all […]
3 Essential Elements Behind Every Successful Social Media Post
Want to promote your cause on Facebook and Twitter? Advocates, communicators and activists have long used social media platforms like Facebook and Twitter to spread awareness about their issues and promote their cause. Popular campaigns such as #IdleNoMore, #StandwithPP and #icebucketchallenge are proof of social media’s ability to bring about change. So what does it […]
10 Things You Should Definitely Be Posting on Twitter
Ready to take your Twitter game to the next level! Below are 10 ideas to improve your Twitter content and take your social media strategy to the next level. 1. Links to press releases and announcements If you want to share something with the media, you should post it on Twitter. Twitter is the social network […]