How Justin Trudeau Won a Majority Government With Social Media

Justin Trudeau defied the polls when he and his Liberal Party soared to a majority government during the final moments of the 42nd Canadian Election. Although much of Trudeau’s success can be attributed to mistakes made by his rivals, there is no denying that his campaign’s prowess on social media contributed to his last-minute momentum. […]

Ricky Gervais’ Top 6 Social Advocacy Techniques on Twitter

With its than 300 million active users and mobile-friendly and real-time format, Twitter can be a powerful vehicle for advocating social change. But what does an influential social advocate on Twitter look like? And how can advocates in the non-profit, charitable and political sector use this social media platform to bring about desired change? British […]

The Good, Bad and Ugly of Social Media Crisis Communications

  Social media platforms like Facebook and Twitter can be a scary place during a crisis. One poorly written comment or response can be devastating, turning public opinion against the perceived offender. However, social media can also be a valuable crisis communications tool and can be utilized to get out your side of the story. […]

Is Your Email Marketing CASL-compliant? Avoid Paying Millions in Penalties

On March 5th, the Canadian Radio-television and Telecommunications Commission (CRTC) issued a $1.1-million penalty to a Canadian company for violating Canada’s anti-spam law (CASL). The reason for the penalty: the company had been sending commercial emails without receiving consent as well as emails in which the unsubscribe mechanisms did not function properly. This represents the […]

Become a Social Media Superstar with These 5 Steps

In this digital economy, virtually every organization wants to be a social media superstar. And why not? According to the “Norton Online Living Report” back in 2009, 49% of worldwide web users (i.e. customers) had at least one social network profile. But being a social media superstar requires more than a few random tweets here […]