Why a Picture Is Worth 2.5 Times More Retweets

You may have heard the saying that a picture is worth a thousand words, but did you also know that an image is worth 2.5 times more retweets? According to a study by Buffer, a social media company, tweets with images received 150% more retweets. Browser-friendly elements The results shouldn’t be surprising. Images are one […]

5 Awesomesauce Digital Marketing Lessons from Gary Vaynerchuck

Gary Vaynerchuck (also known as Gary Vee) is a bit of a wunderkind when it comes to entrepreneurship, social media and digital marketing. He’s energetic and candid, and not afraid to throw truth bombs and swear words to get his message across. In case you’re not familiar with Vaynerchuck, he is a venture capitalist and […]

What’s a Blogger? The Answer May Surprise You

So what and who is a blogger? A blogger is a digital content creator and curator. Bloggers can use text, images and videos to get their message across – oftentimes a combination of all of the above. Bloggers have many platforms at their disposal, including WordPress and other “traditional” blogging platforms as well as social […]

The Advantages Of Using Snapchat For Marketing

Snapchat is an enigma amongst the social networks. A mobile app known for its temporary content (called “snaps”), Snapchat lacks the functionality commonly found in other social media platforms, such as a discovery and sharing tool, and public forums. Yet it’s still considered social media. And despite being the subject of many articles over the […]

Q and A with Social Media Expert Hollie Hoadley

Over the past couple of years, I’ve dedicated this site to informing people of the latest in social media communications. Much of this content is based on my own knowledge and real-world experience. But for this post I’d like to try something different. Introduce a perspective other than my own. Meet Hollie Hoadley Hollie Hoadley […]

How March of Dimes Canada Is Raising Awareness One Bubble at a Time

Nothing says fun like blowing bubbles in the summer! For March of Dimes Canada (MODC), this simple pleasure has taken on another meaning. It’s the foundation of their new social media campaign, #MyBiggestBubble. Who doesn’t love a bubblegum selfie? The #MyBiggestBubble campaign asks participants to take selfies while blowing bubblegum bubbles. Participants then submit their […]

5 Toronto Politicians Who Totally Get Social Media

Toronto expects its politicians to be open, engaging and authentic. And what better way to demonstrate these traits than social media. Politicians use social media to deliver announcements and key messages. That’s a given. A select few, however, truly understand the power of social media. These politicians go outside their comfort zone, using social media […]