8 Social Media Content Types You Haven’t Thought of Yet

Thinking ape

To be a great advocate on social media is to be a great communicator.

With this in mind, it shouldn’t be a surprise that content and engagement is the secret sauce of social media advocacy. Ideally, your social content should be multi-dimensional, serving multiple purposes – from fundraising to public awareness – and hitting all the right emotional notes. Your social content should also speak to your brand and how your organization is achieving its vision.

I’ve provided below 8 different examples of content that I hope will inspire your next social media move.

1. Success stories

When people donate and contribute to your cause, they want to know that their support is making a difference. That’s why it’s crucial your organization shares posts on social media that highlight success stories and progress.

In the Facebook post below, Plan Canada – the architect of the “Because I’m a Girl” campaign – uses video to highlight the non-profit’s success stories over the past 75 years.

Plan Canada FB 4-2-16

2. Community posts

Build a tightknit community on social media by including posts that feature your supporters and members. These kinds of posts also provide incentive to your community to check out your social media channels.

ACTRA, the Canadian union for actors and other performers, frequently highlights its members accomplishments on Facebook and Twitter, including the below post about member Rachel McAdams’ Oscar nomination for best-supporting actress.

ACTRA Toronto FB 1-15-16

3. Controversial posts

A favourite of some political action groups, posts that are provocative and graphic are meant to “wake up” viewers to see the world in a different light.

PETA (People for the Ethical Treatment of Animals) is famous for its use of provocative social media posts that cover the entire gamut of emotions, from outright disturbing animal cruelty videos to funny pics like the image below. You’re likely more aware of PETA and animal rights because of this content type.

4. Offerings and initiatives

Always promote your events, services, initiatives, etc. on your social media channels, in addition to your website, emails and other marketing. I’d argue that you should promote these things on social media and email first, as these followers are likely the most supportive people in your community and, as such, deserve to hear the news first.

Like many non-profits, March of Dimes Canada uses its social channels to sell products and services to help fund its mandate, which in this case is helping people with physical disabilities.

March of Dimes Canada FB 1-25-16

5. Inspirational posts

The foundation of every cause is a compelling vision of a better future. As such, it’s imperative that you talk about your organization’s vision on social media, to remind your audience what you’re fighting for.

I really like this Facebook post from High Tides International, which is full of hope in its use of imagery and nostalgic Dr. Seuss quote.

High Tides International FB 1-11-16

6. Behind-the-scenes posts

Open up to your community by sharing “back-stage” news and photos on social media. These kinds of posts will give your organization a valuable personal dimension that can bolster your brand and cause.

In the below example, LOFT Community Services shares an informal photo of its employees with its Facebook community.

LOFT FB 1-22-16

7. Research and important information

Your social channels are a convenient place to inform your audiences of the latest research and information as well as provide practical advice that’s related to your cause.

For example, see the “factoid” tweet below from medical/ research organization Dignitas International about an HIV/AIDS survey in Kenya.

 

8. Questions, polls and quizzes

These kinds of social media posts, which can be either fun or serious, are probably the best way to get people to actually participate in your social forums. They can also be used to collect feedback from your community.

The fun question below from CNIB, a non-profit that supports seeing-impaired Canadians, is a good example of this engaging post type.

CNIB FB 1-25-16

Can you think of other social media content types? Leave your thoughts below!

42 Comments

  1. Кто ты есть на самом деле? В чем твое предназначение?
    В каком направлении лежит твой путь и как тебе по нему идти?

    Дизайн Человека расскажет об этом!

    – Даёт ощущение целостности – Позволяет жить в согласии со своей природой – Укрепляет доверие к
    себе – Даёт ощущение целостности
    – Даёт право быть собой – Укрепляет доверие к себе – Позволяет выстроить
    эффективную стратегию жизни и карьеры
    – Снижает тревожность при выборе
    – Даёт ощущение целостности

    Существует двенадцать профилей.
    Профиль делает вас уникальным.
    Зная профиль человека, можно как минимум описать его характер и особенности.

  2. Кто ты есть на самом деле? В чем твое предназначение?
    В каком направлении лежит твой путь и как тебе по нему идти?

    Дизайн Человека расскажет об этом!

    – Позволяет выстроить эффективную стратегию
    жизни и карьеры – Позволяет выстроить эффективную стратегию жизни и карьеры – Даёт
    ощущение уникальности – Помогает понять свои природные таланты
    и способности – Даёт право быть собой – Снимает давление социальных стереотипов – Даёт конкретные рекомендации по принятию решений
    – Уменьшает внутренние конфликты
    – Уменьшает внутренние конфликты

    Human Design · 5 генетических типов людей · 12 профилей Дизайна
    Человека · 9 центров в бодиграф.

  3. Pingback: som777

  4. It’s actually a great and useful piece of information. I am glad that you shared this useful information with us. Please keep us informed like this. Thanks for sharing.

  5. Thank you a bunch for sharing this with all people you actually recognise what you’re
    talking approximately! Bookmarked. Please additionally talk over with
    my website =). We may have a link trade agreement among us

  6. Pingback: สล็อต666 เว็บตรง

  7. Pingback: ที่ปรึกษาขออย

  8. Pingback: faw99

  9. Pingback: https://shbet.tours

  10. Pingback: live chat dultogel

  11. Pingback: virtual office for rent

  12. Pingback: บ้านเดี่ยวเมืองเลย

  13. Pingback: ufazeed

  14. Pingback: สั่งของจากจีน

  15. Pingback: Whore Parody Movie Transsex Sex Movie cuck-old sex voucher My site: anal pussy vouchers transgender Feet Fetish Latina Anal sex Shaved Pussy Medium Tits Small Tits voucher Brunette Mature MILF discount code Anal Sex porn Lesbian vouchers Threesome Promote code Transsex Sex Movie Cumshot Vouchers Creampie Movies Discount code Double Penetration Cuckold Vouchers Fingering Sex Female Oragasm Masturbation Video Parody Movie posted by fucks pegging naughty Sex rape adult film snuf gambling game voucher free gamble voucher drug doping Female Oragasm Parody Movie Masturbation Video Double Penetration Stimulants anesthesia drugs sexual fantasies hallucinogens breasts big boobs free adult video

  16. Pingback: ความแตกต่างระหว่าง บอลเต็ง กับ บอลรอง

  17. Pingback: เว็บปั้มวิว

  18. Pingback: ปั้มฟอล

  19. Pingback: ไส้เทียมคอลลาเจน

  20. Pingback: เว็บพนัน auto55

  21. Pingback: situs dultogel

  22. Pingback: ร้านแว่น บางแค

  23. Pingback: ปลูกผม

  24. Pingback: พอต

  25. Pingback: Check it out here

  26. Pingback: reinigingsolie

  27. Pingback: bacon999

  28. Pingback: ชุดสูทผู้หญิง

  29. Pingback: ถมดินเชียงราย

  30. Pingback: ks quik

  31. Pingback: พิมพ์สติ๊กเกอร์

  32. Pingback: Huayyim เปรียบเทียบ 2Lotvip สมัครสมาชิกเว็บไหนดี

  33. Pingback: Xtreme Gaming

  34. Pingback: เกมส์ไพ่บาคาร่าเว็บตรง LSM99

  35. Pingback: How To Get More Social Media Followers When You Lack Name Recognition

Leave a Reply

Your email address will not be published.