How to Create Your Own Email Newsletter From Scratch [Infographic]

Originally published December 15, 2014 No matter what your business, having a professional email newsletter is a fantastic way to engage people. An email newsletter allows you to communicate directly with your target audience, while providing your followers and potential customers with the content they want, whether it be gardening tips, celebrity gossip or political […]

What’s a Blogger? The Answer May Surprise You

So what and who is a blogger? A blogger is a digital content creator and curator. Bloggers can use text, images and videos to get their message across – oftentimes a combination of all of the above. Bloggers have many platforms at their disposal, including WordPress and other “traditional” blogging platforms as well as social […]

The Advantages Of Using Snapchat For Marketing

Snapchat is an enigma amongst the social networks. A mobile app known for its temporary content (called “snaps”), Snapchat lacks the functionality commonly found in other social media platforms, such as a discovery and sharing tool, and public forums. Yet it’s still considered social media. And despite being the subject of many articles over the […]

How to Write a VIP Invitation Letter for Your Next Big Event

Want to have a lot of VIPs and industry leaders attend your event? Better start  thinking about your invitation letter! Your event invitation letter is often the first contact between you and a potential attendee. A poorly written letter could break your event before it begins. I know a lot about invitation letters. I have […]

4 Simple Tactics to Get More People to Visit Your Blog

Do you want more people to check out your blog, but are frustrated with low traffic? Generating traffic to your blog is both an art and a science. Yes, you need great content that consists of well-written text and enticing visuals. But you also need a strategy behind your content creation. Check out these 10 awesome […]

Why I Write So Many Damn Listicles

If you follow my blog, you know that I love writing articles with numbered lists – the so-called listicle. Listicles are fun and somewhat easy to write. People also love reading them! That being said, the listicle seems to have a bad rap. Many see them as low brow, geared more towards entertainment. But there […]

How to Find Time to Write When You’re a Working Parent

Though rewarding, writing can be a difficult activity. Writers need to be patient and often face criticism for their work. Writing also requires LOTS OF TIME… a luxury many working parents don’t have. I’m a working parent who also happens to be a writer. I know what it’s like to try to balance everyday responsibilities […]