Category Archives: Communications

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How to Prioritize Your Work Day When Dealing with Competing Projects and Deadlines

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For those of us who work in an office environment, prioritizing our daily projects can be difficult task. Last-minute requests seem to fly at us from all corners. Deadlines are always on the horizon. And that’s not even including our day-to-day routines! So how does one prioritize in the middle of the office storm? Consider trying the 6-point checklist below. 1. Glance at your to-do list This is the first thing you should do when you arrive to the office. Look for any scheduled meetings or impending deadlines. Doing so will help you psychologically prepare for the day ahead. Nothing helps declutter the mind more than a daily to-do list. If you haven’t used a to-do list before, then now is the time to start. You should try to keep your list as simple as possible, highlighting meetings, deadlines and projects. 2. Check your messages After you look at your […]

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The Advantages Of Using Snapchat For Marketing

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Snapchat is an enigma amongst the social networks. A mobile app known for its temporary content (called “snaps”), Snapchat lacks the functionality commonly found in other social media platforms, such as a discovery and sharing tool, and public forums. Yet it’s still considered social media. And despite being the subject of many articles over the last couple of years, few people over the age of 30 seem to know anything about the mobile app with the mischievous ghost mascot. To my surprise, I found Snapchat to be a highly restrictive experience. But despite all of its limitations, the app also offers plenty of possibilities to marketers and personal users alike. Where the young congregate Snapchat is a must if you’re interested in reaching a younger audience. According to statista.com, 60% of the app’s users are under 25, while only 2% of users are over the age of 55. Talk about […]

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3 Events That Changed The World of Business Communications

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There was a time when business communications was primarily a one-way street. Organizations didn’t have to worry about responding to customers within two hours. Hacking didn’t exist. In today’s environment, however, the public not only demands that organizations be open, transparent and authentic – they expect it! So what happened? Technological and media disruption at a large scale happened. Below are the 3 events that have changed the face of professional communications: 1. Reality television The emergence of shows like The Bachelor and stars like Kim Kardashian have created a demand for more personal, authentic and “behind-the-scenes” communications. Personalities like Mark Cuban, Richard Branson, and even infamous characters like “Pharma Bro” Martin Shkreli, have become the norm for corporate leaders. 2. Social media Online networks like Facebook and Twitter have dramatically sped up communications and engagement. Social media gives more power to stakeholders, but it also allows organizations to go beyond the media filter. […]

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How March of Dimes Canada Is Raising Awareness One Bubble at a Time

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Nothing says fun like blowing bubbles in the summer! For March of Dimes Canada (MODC), this simple pleasure has taken on another meaning. It’s the foundation of their new social media campaign, #MyBiggestBubble. Who doesn’t love a bubblegum selfie? The #MyBiggestBubble campaign asks participants to take selfies while blowing bubblegum bubbles. Participants then submit their pics on Twitter or Instagram using the #MyBiggestBubble hashtag. The campaign has its own mini site, mybiggestbubble.com, as well as a how-to infographic for selfie newbies. Raising awareness for a good cause The primary purpose of the campaign is to raise awareness of MODC and its cause of helping people with disabilities. “March of Dimes Canada is an established charity with a history that goes back to 1949,” said Dennis Ullman, Associate Director of Special Events and Community Relations for MODC. “The #MyBiggestBubble campaign helps spread awareness of our charity and our cause to a […]

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How to Write a VIP Invitation Letter for Your Next Big Event

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Want to have a lot of VIPs and industry leaders attend your event? Better start  thinking about your invitation letter! Your event invitation letter is often the first contact between you and a potential attendee. A poorly written letter could break your event before it begins. I know a lot about invitation letters. I have written countless letters over the course of my career, often on behalf of other people. Check out these business writing tips! To help you with your event planning efforts, check out my VIP event invitation letter formula below! 5 Paragraphs Behind a Great VIP Event Invitation Letter The below information serves as a foundational VIP invitation letter template. I encourage you to add your own creative touch when drafting your letter. Paragraph 1: Get to the point! Tell the reader exactly why you’re writing them. Don’t make them wait until the third paragraph. For example:  […]

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