4 Organizational Crises Made Worse because of Poor Communications

This article originally appeared in the May 2017 issue of “Communicator”, the official publication of the International Association of Business Communicators (IABC) Toronto. As communications professionals, we know that a public relations crisis is always around the corner. According to crisis management expert Ian Mitroff, “every organization is virtually guaranteed to experience at least one […]

A picture is worth 2.5 times more retweets

Why a Picture Is Worth 2.5 Times More Retweets

You may have heard the saying that a picture is worth a thousand words, but did you also know that an image is worth 2.5 times more retweets? According to a study by Buffer, a social media company, tweets with images received 150% more retweets. Browser-friendly elements The results shouldn’t be surprising. Images are one […]

How to Create Your Own Email Newsletter From Scratch [Infographic]

Originally published December 15, 2014 No matter what your business, having a professional email newsletter is a fantastic way to engage people. An email newsletter allows you to communicate directly with your target audience, while providing your followers and potential customers with the content they want, whether it be gardening tips, celebrity gossip or political […]

The Advantages Of Using Snapchat For Marketing

Snapchat is an enigma amongst the social networks. A mobile app known for its temporary content (called “snaps”), Snapchat lacks the functionality commonly found in other social media platforms, such as a discovery and sharing tool, and public forums. Yet it’s still considered social media. And despite being the subject of many articles over the […]

3 Events That Changed The World of Business Communications

There was a time when business communications was primarily a one-way street. Organizations didn’t have to worry about responding to customers within two hours. Hacking didn’t exist. In today’s environment, however, the public not only demands that organizations be open, transparent and authentic – they expect it! So what happened? Technological and media disruption at a […]

How March of Dimes Canada Is Raising Awareness One Bubble at a Time

Nothing says fun like blowing bubbles in the summer! For March of Dimes Canada (MODC), this simple pleasure has taken on another meaning. It’s the foundation of their new social media campaign, #MyBiggestBubble. Who doesn’t love a bubblegum selfie? The #MyBiggestBubble campaign asks participants to take selfies while blowing bubblegum bubbles. Participants then submit their […]

How to Write a VIP Invitation Letter for Your Next Big Event

Want to have a lot of VIPs and industry leaders attend your event? Better start  thinking about your invitation letter! Your event invitation letter is often the first contact between you and a potential attendee. A poorly written letter could break your event before it begins. I know a lot about invitation letters. I have […]