This article originally appeared in the May 2017 issue of “Communicator”, the official publication of the International Association of Business Communicators (IABC) Toronto. As communications professionals, we know that a public relations crisis is always around the corner. According to crisis management expert Ian Mitroff, “every organization is virtually guaranteed to experience at least one […]
Category Archives: Communications
How to Create a Comprehensive Social Media Strategy in 5 Simple Steps
To be successful in social media communications, you need to be aware of your organization’s brand, goals and target audience. You also need to develop an awesome content strategy, complete with powerful imagery and persuasive messaging. Read more >
Why a Picture Is Worth 2.5 Times More Retweets
You may have heard the saying that a picture is worth a thousand words, but did you also know that an image is worth 2.5 times more retweets? According to a study by Buffer, a social media company, tweets with images received 150% more retweets. Browser-friendly elements The results shouldn’t be surprising. Images are one […]
What “The Alchemist” Teaches Us About Goal Setting: 4 Valuable Lessons
In the workplace, having goals gives us and our projects direction. Without goals, we and the organizations we work for become rudderless vessels. If you’re looking for inspiration in your goal-setting efforts, look no further than Paolo Coelho’s perennial bestseller The Alchemist. For those of you not familiar, The Alchemist is the fictional story of […]
How to Create Your Own Email Newsletter From Scratch [Infographic]
Originally published December 15, 2014 No matter what your business, having a professional email newsletter is a fantastic way to engage people. An email newsletter allows you to communicate directly with your target audience, while providing your followers and potential customers with the content they want, whether it be gardening tips, celebrity gossip or political […]
How to Prioritize Your Work Day When Dealing with Competing Projects and Deadlines
For those of us who work in an office environment, prioritizing our daily projects can be difficult task. Last-minute requests seem to fly at us from all corners. Deadlines are always on the horizon. And that’s not even including our day-to-day routines! So how does one prioritize in the middle of the office storm? Consider […]
The Advantages Of Using Snapchat For Marketing
Snapchat is an enigma amongst the social networks. A mobile app known for its temporary content (called “snaps”), Snapchat lacks the functionality commonly found in other social media platforms, such as a discovery and sharing tool, and public forums. Yet it’s still considered social media. And despite being the subject of many articles over the […]
3 Events That Changed The World of Business Communications
There was a time when business communications was primarily a one-way street. Organizations didn’t have to worry about responding to customers within two hours. Hacking didn’t exist. In today’s environment, however, the public not only demands that organizations be open, transparent and authentic – they expect it! So what happened? Technological and media disruption at a […]
How March of Dimes Canada Is Raising Awareness One Bubble at a Time
Nothing says fun like blowing bubbles in the summer! For March of Dimes Canada (MODC), this simple pleasure has taken on another meaning. It’s the foundation of their new social media campaign, #MyBiggestBubble. Who doesn’t love a bubblegum selfie? The #MyBiggestBubble campaign asks participants to take selfies while blowing bubblegum bubbles. Participants then submit their […]
How to Write a VIP Invitation Letter for Your Next Big Event
Want to have a lot of VIPs and industry leaders attend your event? Better start thinking about your invitation letter! Your event invitation letter is often the first contact between you and a potential attendee. A poorly written letter could break your event before it begins. I know a lot about invitation letters. I have […]