Why a Picture Is Worth 2.5 Times More Retweets

You may have heard the saying that a picture is worth a thousand words, but did you also know that an image is worth 2.5 times more retweets? According to a study by Buffer, a social media company, tweets with images received 150% more retweets. Browser-friendly elements The results shouldn’t be surprising. Images are one […]

How to Respond to Anonymous Trolls, Ragers and Bullies on Twitter

If you’re a regular Twitter user, chances are you have received at least one negative tweet in your lifetime. Scores of people have faced harassment on the social network. And organizations, too, have had their Twitter marketing campaigns highjacked by torrents of negative tweets. Opportunities abound for individuals and organizations alike. But anonymous trolls and […]

10 Things You Should Definitely Be Posting on Twitter

Ready to take your Twitter game to the next level! Below are 10 ideas to improve your Twitter content and take your social media strategy to the next level. 1. Links to press releases and announcements If you want to share something with the media, you should post it on Twitter. Twitter is the social network […]

Ricky Gervais’ Top 6 Social Advocacy Techniques on Twitter

With its than 300 million active users and mobile-friendly and real-time format, Twitter can be a powerful vehicle for advocating social change. But what does an influential social advocate on Twitter look like? And how can advocates in the non-profit, charitable and political sector use this social media platform to bring about desired change? British […]