Believe it or not, dating has a lot in common with marketing. Though different on the surface, both operate in a competitive environment and seek to attract a target audience using a variety of tactics or “rules”. We see this marketing-dating connection firsthand in The Bachelor, a reality TV show where the contestants are all […]
Tag Archives: marketing
6 Digital Marketing Tricks to Get People to Read Your Blog
Do you want more people to read your blog, but are unsure how to go about doing it? Being a great writer is half the battle. But if you want your blog to be successful, you should know some basic digital marketing tricks to help promote it. So what are you waiting for? Consider using […]
What’s More Important? Meeting a Deadline vs. Content Quality
Have you experienced the following at work: You need to send an important document to the printer in less than an hour. However, you’re pretty sure the content isn’t up to par. You’ve made some edits, but just not enough to meet your high standards. You don’t know what to do. Do you submit the document […]
How to Cover an Event on Social Media from Start to Finish
Expand your event’s reach by reporting it live on social media! Long gone are the days when your event’s reach was limited to the number of butts you could get into the seats. With social media, you can now reach a potentially larger virtual audience, increasing engagement with your community along the way. But social […]
8 Excellent Examples of Star Wars Engaging Fans on Social Media
Star Wars is one of the largest film franchises in history. The sci-fi series has generated over four billion dollars in gross revenue, a figure that will only get higher with the release of the seventh film, “The Force Awakens”, on December 18th, 2015. The Star Wars franchise was built first and foremost on a […]
10 Ways to Repurpose Website Content to Help Spread Your Message
Have you ever experienced a creative block while producing content for your website? Creating website content can be a tough, time-consuming process. But it doesn’t have to be this way. There are many ways you can repurpose website content that will not only save you creative energy, but will also help you reach a larger […]
What’s “SEM”? 23 Digital Marketing Terms Explained
Have you ever had a discussion with a digital marketing expert and had no idea what they were talking about? Every profession has its jargon, including digital marketing and public relations. When not explained properly, jargon can be exclusive. It’s the opposite of easy-to-follow communication, which is what we should all strive towards. However, many digital […]
What Is The Most Important Metric in Digital Marketing & PR
Measurement and analysis should be an integral part of your organization’s digital marketing and public relations strategy. Information learned from this process can be crucial in helping you determine next steps and grow your organization’s outreach. Yet, with so much data available to measure, it can be easy to get misdirected or lost. So what is the key measurement […]