4 Simple Tactics to Get More People to Visit Your Blog

Do you want more people to check out your blog, but are frustrated with low traffic? Generating traffic to your blog is both an art and a science. Yes, you need great content that consists of well-written text and enticing visuals. But you also need a strategy behind your content creation. Check out these 10 awesome […]

How to Respond to Anonymous Trolls, Ragers and Bullies on Twitter

If you’re a regular Twitter user, chances are you have received at least one negative tweet in your lifetime. Scores of people have faced harassment on the social network. And organizations, too, have had their Twitter marketing campaigns highjacked by torrents of negative tweets. Opportunities abound for individuals and organizations alike. But anonymous trolls and […]

Why Are You So Boring? My First Date With Periscope

When I tried the Periscope live streaming app for the first time, I really didn’t know what to expect. Like other people who work with social media, I thought the best approach would be to dive in like I would a cold Ontario lake. I made myself the Guinea pig. Though I was nervous, I […]

How Black Lives Matter’s Disruptive Tactics Are Forcing Us to Have a Conversation About Race

When the Toronto chapter of Black Lives Matter staged a 30-minute sit-in during Toronto’s Pride Parade, many people were upset to say the least. The group’s co-founder was subjected to racist emails immediately following the demonstration. To someone unfamiliar with civil disobedience, the aftermath of the sit-in would have resembled a public relations failure. You may […]

Why I Write So Many Damn Listicles

If you follow my blog, you know that I love writing articles with numbered lists – the so-called listicle. Listicles are fun and somewhat easy to write. People also love reading them! That being said, the listicle seems to have a bad rap. Many see them as low brow, geared more towards entertainment. But there […]

7 Practical Email Management Tips to Make Your Job Less Stressful

Love it or hate it, email management is an important part of the modern workplace. According to a survey conducted by the McKinsey Global Institute, office workers spend 2.6 hours per day reading and answering emails. That’s a lot of time! Emails are a primary mode of communications for many work settings and should be treated […]

9 Eye-Opening Takeaways From the World’s Largest Gathering of Professional Communicators

On June 4th, leading communicators from across the globe converged in New Orleans to connect, network and learn at the International Association of Business Communicators’ (IABC) 2016 World Conference. I was fortunate enough to attend this event and partake in the jazz and gumbo-infused festivities. I was expecting to learn about new tactics and technologies, but […]