“Orange Is the New Black” and the Disruptive Force of Digital Communications

Image source Digital communications has had a profound effect on society. The combined trio of the Internet, social media and mobile technologies has been a democratizing force. These technologies give a megaphone to the masses and provide a formidable counterweight to the media and corporate public relations. The disruptive force of digital communications played an […]

4 Organizational Crises Made Worse because of Poor Communications

This article originally appeared in the May 2017 issue of “Communicator”, the official publication of the International Association of Business Communicators (IABC) Toronto. As communications professionals, we know that a public relations crisis is always around the corner. According to crisis management expert Ian Mitroff, “every organization is virtually guaranteed to experience at least one […]

What’s Happening to America’s Pro-Trump Media?

The Trump era hasn’t been kind to America’s right-wing media. In fact, President Trump’s most prominent media cheerleaders have been falling like flies, including the following incidents: Online troll and provocateur Milo Yiannapoulis lost a lucrative book deal and his gig at Breitbart following the release of old footage in which he appeared to defend […]

Why a Picture Is Worth 2.5 Times More Retweets

You may have heard the saying that a picture is worth a thousand words, but did you also know that an image is worth 2.5 times more retweets? According to a study by Buffer, a social media company, tweets with images received 150% more retweets. Browser-friendly elements The results shouldn’t be surprising. Images are one […]

How to Create Your Own Email Newsletter From Scratch [Infographic]

Originally published December 15, 2014 No matter what your business, having a professional email newsletter is a fantastic way to engage people. An email newsletter allows you to communicate directly with your target audience, while providing your followers and potential customers with the content they want, whether it be gardening tips, celebrity gossip or political […]

5 Ideas You Should Consider Before Launching Your Website

Launching a new website can be a Herculean task that requires a lot of time, commitment and some cash. You need to purchase a domain name and hosting service. You also need to create a brand and plan your website’s design/layout. And this is before you get to creating your content and value proposition. What’s […]

5 Awesomesauce Digital Marketing Lessons from Gary Vaynerchuck

Gary Vaynerchuck (also known as Gary Vee) is a bit of a wunderkind when it comes to entrepreneurship, social media and digital marketing. He’s energetic and candid, and not afraid to throw truth bombs and swear words to get his message across. In case you’re not familiar with Vaynerchuck, he is a venture capitalist and […]