Though rewarding, writing can be a difficult activity. Writers need to be patient and often face criticism for their work. Writing also requires LOTS OF TIME… a luxury many working parents don’t have. I’m a working parent who also happens to be a writer. I know what it’s like to try to balance everyday responsibilities with a writing passion. I know what it’s like to want to be the best father in the world while also aspiring to be a superb writer. The juggling act may seem daunting, but it’s definitely possible to be a good parent, spouse, employee and writer all at once. Here’s my advice: Let go of the idea that you can write 4-8 hours a day Reality check. Unless you’re employed as a full-time writer, it’s unlikely you have hours upon hours to write each day. If you were to write like this, you would be […]

Blogging can be an effective component of any content marketing strategy. A well crafted blog will help your organization connect with its audience and, in the longer run, improve your organization’s search engine visibility. But how does one write the perfect blog post? Obviously, a successful blog post should be well written and contain relevant content. But successful blog posts should also make use of the following web writing styles and techniques: 1. Be informal This is an important blogging rule! Good blog posts should be casual and conversational in tone. (This means you can discard some formal grammar conventions if you believe it will help you better convey your message to the reader.) 2. Use headings, subheadings and bold font Text that stands out—via headings, subheadings and bold font—will help your viewers scan for important keywords, themes and solutions. 3. Short sentences and short paragraphs Get to the point and give your […]