With its than 300 million active users and mobile-friendly and real-time format, Twitter can be a powerful vehicle for advocating social change. But what does an influential social advocate on Twitter look like? And how can advocates in the non-profit, charitable and political sector use this social media platform to bring about desired change? British comedian Ricky Gervais is a top Twitter advocate with more than 9 million followers. Gervais frequently uses his Twitter account as a megaphone to advocate for animal rights, a cause for which he cares deeply. In a single tweet, Gervais was able to amplify the story of Bryce Casavant, a British Columbia conservation officer who was suspended for refusing to kill two bear cubs. Due to Gervais’ support on Twitter, Casavant’s story quickly became international news. The bear cub story isn’t the first time Gervais has used Twitter to advocate for animal rights. The activist […]