Want to have a lot of VIPs and industry leaders attend your event? Better start thinking about your invitation letter! Your event invitation letter is often the first contact between you and a potential attendee. A poorly written letter could break your event before it begins. I know a lot about invitation letters. I have written countless letters over the course of my career, often on behalf of other people. Check out these business writing tips! To help you with your event planning efforts, check out my VIP event invitation letter formula below! 5 Paragraphs Behind a Great VIP Event Invitation Letter The below information serves as a foundational VIP invitation letter template. I encourage you to add your own creative touch when drafting your letter. Paragraph 1: Get to the point! Tell the reader exactly why you’re writing them. Don’t make them wait until the third paragraph. For example: […]
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How to Cover an Event Like a Pro
Have you ever been asked to cover an event, but were unsure how to get started? Covering and writing about an event for your organization is a multi-step process that involves a different approach than other forms of communications writing. The key to great event writing is to have experiential content without being too chronological. I have covered many events in my career—from tradeshows to networking events to award ceremonies—and rely on a proven process to create articles that are sure to engage my readers. Cover an event like a pro! Follow my advice below on how to write a great article for your next event. How to Cover an Event Like a Pro Get existential Why are you covering this event in the first place? And how will it benefit your organization and cause? You need to ask yourself these questions. In my experience, there are 3 kinds of […]
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