Since its arrival, ridesharing service Uber has been engaged in a bitter turf war and public relations battle with a myriad of taxi companies, associations and drivers. Uber presents itself as a disruptive new service that is transforming the way “the world moves” through the use of engaging technology, while the taxi industry protects their status quo and argues that Uber isn’t playing by the rules and is destroying their livelihoods. Both sides have experienced victories, but it’s Uber that seems to have the upper hand. Though the smaller taxi companies and associations have less PR/marketing resources than Uber, they have also committed strategic blunders, and – from my perspective – haven’t utilized best practices and new marketing strategies. What Can Advocates And Activists in The Non-profit Sector Learn From the Uber/Taxi Cab PR Battlefield Advocates and activists in the non-profit sector can learn a lot from the taxi industry’s […]