How to Find Time to Write When You’re a Working Parent

Though rewarding, writing can be a difficult activity. Writers need to be patient and often face criticism for their work. Writing also requires LOTS OF TIME… a luxury many working parents don’t have. I’m a working parent who also happens to be a writer. I know what it’s like to try to balance everyday responsibilities […]

Why Politically Correct Communications Is Good for Business

For many, “political correctness” is a pejorative term and comparable to some form of Orwellian thought suppression. Some may find it annoying: We have all experienced a moment when we had to double check an email to ask ourselves, “Will this offend someone?” But is politically correct communications such a bad thing? From now on, […]

How to Cover an Event on Social Media from Start to Finish

Expand your event’s reach by reporting it live on social media! Long gone are the days when your event’s reach was limited to the number of butts you could get into the seats. With social media, you can now reach a potentially larger virtual audience, increasing engagement with your community along the way. But social […]

8 Social Media Content Types You Haven’t Thought of Yet

To be a great advocate on social media is to be a great communicator. With this in mind, it shouldn’t be a surprise that content and engagement is the secret sauce of social media advocacy. Ideally, your social content should be multi-dimensional, serving multiple purposes – from fundraising to public awareness – and hitting all […]

3 Essential Elements Behind Every Successful Social Media Post

Want to promote your cause on Facebook and Twitter? Advocates, communicators and activists have long used social media platforms like Facebook and Twitter to spread awareness about their issues and promote their cause. Popular campaigns such as #IdleNoMore, #StandwithPP and #icebucketchallenge are proof of social media’s ability to bring about change. So what does it […]

10 Things You Should Definitely Be Posting on Twitter

Ready to take your Twitter game to the next level! Below are 10 ideas to improve your Twitter content and take your social media strategy to the next level. 1. Links to press releases and announcements If you want to share something with the media, you should post it on Twitter. Twitter is the social network […]

Follow These 9 Steps to Increase Your LinkedIn Profile Views

LinkedIn is the largest social network for professionals, with approximately 400 million users. Having an attractive LinkedIn profile is essential if you want to market yourself in the modern professional environment. But how do you get more people to view your LinkedIn profile page? To get more views on LinkedIn, you need to build connections, […]