10 Things You Should Definitely Be Posting on Twitter

Ready to take your Twitter game to the next level! Below are 10 ideas to improve your Twitter content and take your social media strategy to the next level. 1. Links to press releases and announcements If you want to share something with the media, you should post it on Twitter. Twitter is the social network […]

Follow These 9 Steps to Increase Your LinkedIn Profile Views

LinkedIn is the largest social network for professionals, with approximately 400 million users. Having an attractive LinkedIn profile is essential if you want to market yourself in the modern professional environment. But how do you get more people to view your LinkedIn profile page? To get more views on LinkedIn, you need to build connections, […]

What’s “SEM”? 23 Digital Marketing Terms Explained

Have you ever had a discussion with a digital marketing expert and had no idea what they were talking about? Every profession has its jargon, including digital marketing and public relations. When not explained properly, jargon can be exclusive. It’s the opposite of easy-to-follow communication, which is what we should all strive towards. However, many digital […]

What Is The Most Important Metric in Digital Marketing & PR

Measurement and analysis should be an integral part of your organization’s digital marketing and public relations strategy. Information learned from this process can be crucial in helping you determine next steps and grow your organization’s outreach. Yet, with so much data available to measure, it can be easy to get misdirected or lost. So what is the key measurement […]

Non-profit’s Communications Highlight Benefits of Simulation in Healthcare Education

Providing an accurate and succinct message to a target audience is an essential and often difficult task for a non-profit organization. This is especially true if the organization’s messaging and subject matter is technical and/or not known by the public at large. SIM-one – Ontario Simulation Network is an excellent example of a non-profit organization […]

6 Ways to Handle a Public Relations Disaster

Want to know how to handle a public relations disaster that could damage you and your organization’s reputation? Check out these 6 very different approaches below of how public figures have addressed mistakes and accusations. 1. Transform Your Image: Michael Vick NFL quarterback Michael Vick’s reputation quickly went down the toilet after he was arrested […]

How to Cover an Event Like a Pro

Have you ever been asked to cover an event, but were unsure how to get started? Covering and writing about an event for your organization is a multi-step process that involves a different approach than other forms of communications writing. The key to great event writing is to have experiential content without being too chronological. […]