5 Toronto Politicians Who Totally Get Social Media

Toronto expects its politicians to be open, engaging and authentic. And what better way to demonstrate these traits than social media. Politicians use social media to deliver announcements and key messages. That’s a given. A select few, however, truly understand the power of social media. These politicians go outside their comfort zone, using social media […]

How to Cover an Event on Social Media from Start to Finish

Expand your event’s reach by reporting it live on social media! Long gone are the days when your event’s reach was limited to the number of butts you could get into the seats. With social media, you can now reach a potentially larger virtual audience, increasing engagement with your community along the way. But social […]

8 Social Media Content Types You Haven’t Thought of Yet

To be a great advocate on social media is to be a great communicator. With this in mind, it shouldn’t be a surprise that content and engagement is the secret sauce of social media advocacy. Ideally, your social content should be multi-dimensional, serving multiple purposes – from fundraising to public awareness – and hitting all […]

3 Essential Elements Behind Every Successful Social Media Post

Want to promote your cause on Facebook and Twitter? Advocates, communicators and activists have long used social media platforms like Facebook and Twitter to spread awareness about their issues and promote their cause. Popular campaigns such as #IdleNoMore, #StandwithPP and #icebucketchallenge are proof of social media’s ability to bring about change. So what does it […]

10 Things You Should Definitely Be Posting on Twitter

Ready to take your Twitter game to the next level! Below are 10 ideas to improve your Twitter content and take your social media strategy to the next level. 1. Links to press releases and announcements If you want to share something with the media, you should post it on Twitter. Twitter is the social network […]

Follow These 9 Steps to Increase Your LinkedIn Profile Views

LinkedIn is the largest social network for professionals, with approximately 400 million users. Having an attractive LinkedIn profile is essential if you want to market yourself in the modern professional environment. But how do you get more people to view your LinkedIn profile page? To get more views on LinkedIn, you need to build connections, […]

How Justin Trudeau Won a Majority Government With Social Media

Justin Trudeau defied the polls when he and his Liberal Party soared to a majority government during the final moments of the 42nd Canadian Election. Although much of Trudeau’s success can be attributed to mistakes made by his rivals, there is no denying that his campaign’s prowess on social media contributed to his last-minute momentum. […]