Is Your Email Marketing CASL-compliant? Avoid Paying Millions in Penalties

On March 5th, the Canadian Radio-television and Telecommunications Commission (CRTC) issued a $1.1-million penalty to a Canadian company for violating Canada‚Äôs anti-spam law (CASL). The reason for the penalty: the company had been sending commercial emails without receiving consent as well as emails in which the unsubscribe mechanisms did not function properly. This represents the […]

How to Increase Your Email Open Rate

For many organizations, an email is the first step of an online marketing and sales process that looks like this: Customer receives email > Customer opens email > Customer clicks on email link taking them to website > Customer reads/views website content > Customer purchases, donates, downloads, etc. > But how do you get your […]