How Black Lives Matter’s Disruptive Tactics Are Forcing Us to Have a Conversation About Race

When the Toronto chapter of Black Lives Matter staged a 30-minute sit-in during Toronto’s Pride Parade, many people were upset to say the least. The group’s co-founder was subjected to racist emails immediately following the demonstration. To someone unfamiliar with civil disobedience, the aftermath of the sit-in would have resembled a public relations failure. You may […]

Why I Write So Many Damn Listicles

If you follow my blog, you know that I love writing articles with numbered lists – the so-called listicle. Listicles are fun and somewhat easy to write. People also love reading them! That being said, the listicle seems to have a bad rap. Many see them as low brow, geared more towards entertainment. But there […]

7 Practical Email Management Tips to Make Your Job Less Stressful

Love it or hate it, email management is an important part of the modern workplace. According to a survey conducted by the McKinsey Global Institute, office workers spend 2.6 hours per day reading and answering emails. That’s a lot of time! Emails are a primary mode of communications for many work settings and should be treated […]

6 Awareness-Expanding Exercises to Become a Better Communicator

What separates an amazing communicator from everyone else? What makes an entertainer funny, a writer intriguing and a politician inspiring? On the surface, entertainers, writers and politicians may not look like they have a lot in common, however, they do share one common attribute: heightened awareness of their target audience. To connect with your audience, […]

How to Find Time to Write When You’re a Working Parent

Though rewarding, writing can be a difficult activity. Writers need to be patient and often face criticism for their work. Writing also requires LOTS OF TIME… a luxury many working parents don’t have. I’m a working parent who also happens to be a writer. I know what it’s like to try to balance everyday responsibilities […]

Why Politically Correct Communications Is Good for Business

For many, “political correctness” is a pejorative term and comparable to some form of Orwellian thought suppression. Some may find it annoying: We have all experienced a moment when we had to double check an email to ask ourselves, “Will this offend someone?” But is politically correct communications such a bad thing? From now on, […]

How to Cover an Event on Social Media from Start to Finish

Expand your event’s reach by reporting it live on social media! Long gone are the days when your event’s reach was limited to the number of butts you could get into the seats. With social media, you can now reach a potentially larger virtual audience, increasing engagement with your community along the way. But social […]

8 Social Media Content Types You Haven’t Thought of Yet

To be a great advocate on social media is to be a great communicator. With this in mind, it shouldn’t be a surprise that content and engagement is the secret sauce of social media advocacy. Ideally, your social content should be multi-dimensional, serving multiple purposes – from fundraising to public awareness – and hitting all […]

3 Essential Elements Behind Every Successful Social Media Post

Want to promote your cause on Facebook and Twitter? Advocates, communicators and activists have long used social media platforms like Facebook and Twitter to spread awareness about their issues and promote their cause. Popular campaigns such as #IdleNoMore, #StandwithPP and #icebucketchallenge are proof of social media’s ability to bring about change. So what does it […]