What’s a Blogger? The Answer May Surprise You

So what and who is a blogger? A blogger is a digital content creator and curator. Bloggers can use text, images and videos to get their message across – oftentimes a combination of all of the above. Bloggers have many platforms at their disposal, including WordPress and other “traditional” blogging platforms as well as social […]

The Advantages Of Using Snapchat For Marketing

Snapchat is an enigma amongst the social networks. A mobile app known for its temporary content (called “snaps”), Snapchat lacks the functionality commonly found in other social media platforms, such as a discovery and sharing tool, and public forums. Yet it’s still considered social media. And despite being the subject of many articles over the […]

Q and A with Social Media Expert Hollie Hoadley

Over the past couple of years, I’ve dedicated this site to informing people of the latest in social media communications. Much of this content is based on my own knowledge and real-world experience. But for this post I’d like to try something different. Introduce a perspective other than my own. Meet Hollie Hoadley Hollie Hoadley […]

How March of Dimes Canada Is Raising Awareness One Bubble at a Time

Nothing says fun like blowing bubbles in the summer! For March of Dimes Canada (MODC), this simple pleasure has taken on another meaning. It’s the foundation of their new social media campaign, #MyBiggestBubble. Who doesn’t love a bubblegum selfie? The #MyBiggestBubble campaign asks participants to take selfies while blowing bubblegum bubbles. Participants then submit their […]

5 Toronto Politicians Who Totally Get Social Media

Toronto expects its politicians to be open, engaging and authentic. And what better way to demonstrate these traits than social media. Politicians use social media to deliver announcements and key messages. That’s a given. A select few, however, truly understand the power of social media. These politicians go outside their comfort zone, using social media […]

4 Simple Tactics to Get More People to Visit Your Blog

Do you want more people to check out your blog, but are frustrated with low traffic? Generating traffic to your blog is both an art and a science. Yes, you need great content that consists of well-written text and enticing visuals. But you also need a strategy behind your content creation. Check out these 10 awesome […]

How to Respond to Anonymous Trolls, Ragers and Bullies on Twitter

If you’re a regular Twitter user, chances are you have received at least one negative tweet in your lifetime. Scores of people have faced harassment on the social network. And organizations, too, have had their Twitter marketing campaigns highjacked by torrents of negative tweets. Opportunities abound for individuals and organizations alike. But anonymous trolls and […]

Why Are You So Boring? My First Date With Periscope

When I tried the Periscope live streaming app for the first time, I really didn’t know what to expect. Like other people who work with social media, I thought the best approach would be to dive in like I would a cold Ontario lake. I made myself the Guinea pig. Though I was nervous, I […]